August 16, 2008
7 Surprisingly Simple Ways To Getting Free Publicity
For many small business owners, the 2008 recession has caused them to get very creative when it comes to attracting more customers to their operation.No longer are they quick to give their advertising dollars away to the reps that visit their stores unless they can get a great ROI (return on investment).So, marketing their products and services by way of submitting press releases - which only cost the price of a stamp - is embraced as a very cost effective means of acquiring new customers and making a profit.Here are some tips to get started:1 - If you want to get noticed by editors, take some time to read back issues of their publications so that you have an idea of the kind of stories they cover.. And, from time to time, help out an editor with their work by suggesting story ideas that does not involve you but would be of great interest to their target audience.Most people don’t do this, so, you will certainly stand out from the crowd and make a lot of friends along the way since you are making the job of the editor easier.2 - Niche your releases by subject. Editors are more likely […]
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